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pixie-shit: womanhouse: OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.” OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group’s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it. (via nedhepburn) I think this came in “suicide” flavour.

pixie-shit:

womanhouse:

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.”

OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group’s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it.

(via nedhepburn)

I think this came in “suicide” flavour.

6ヶ月前にeixieからリブログ (リブログ先: nedhepburn )
1,453リアクション
出典: nedhepburn
  1. onsicksadworldがthugzmansionからリブログしました
  2. koichialtairがultrazappingからリブログしました
  3. sweetbabydanzigがsantimountainからリブログして、コメントを追加しました:
    I want to find the OK diet soda.
  4. myheartspilledがgypsymothsradiotalkからリブログしました
  5. drjdreがpressrecordからリブログしました
  6. yelvisがryanageからリブログして、コメントを追加しました:
    This is so cool I can hardly stand it.
  7. santimountainがpressrecordからリブログしました
  8. ryanageがpressrecordからリブログして、コメントを追加しました:
    i would be interested in this. and if i were anything like my ex, i’d just swear that i loved it when it existed.
  9. pressrecordがwhatirememberedからリブログしました
  10. writinginthenudeがwhatirememberedからリブログしました
  11. whatirememberedがzombiegrinderからリブログして、コメントを追加しました:
    OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted
  12. stoneage-loveがhanavarからリブログしました
  13. hanavarがacneからリブログしました
  14. daloris-warnerがdanielclowesからリブログしました
  15. exoticcarwreckがnedhepburnからリブログしました
  16. tommymolnarがdanielclowesからリブログしました
  17. 420ftqueenieがyeezytaughtmeからリブログしました
  18. yeahsomymomhatesyouがboybitchからリブログしました
  19. paintwithwordsがfunkyfestからリブログして、コメントを追加しました:
    why do i find that to be so hilarious..? ‘cause it’s so accurate? ‘cause i wish it would come back? someone make it...
  20. yourdickisnotproportionateがsmashedwordbrokenopenからリブログしました
  21. smashedwordbrokenopenがboybitchからリブログしました
  22. boybitchがfunkyfestからリブログして、コメントを追加しました:
    OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on...